SHARE THE DOMESTIC EXCITEMENT WITH US

Sponsorship – and in particular sports sponsorship – is now recognised throughout

Asia as a key component of successful marketing strategies. The popularity of Asian

football makes it by far the most frequently sponsored sport and the success of

football sponsorships, especially of the domestic National Leagues, is reflected in

the high sums invested by sponsors at Football Competition, CSR activities and so on.

Any sponsor’s primary goal is to increase awareness and enhance perceptions of

their brand or company. Sports sponsorships offer the ideal environment in which

to achieve that goal – by creating powerful, emotional passion between the

sport, the brand and the fans. Indeed, ‘brand emotionalisation’ and subsequent

image transfer is the third most common objective cited by sports sponsor.

For more infortmation please contact: marketing@laoff.org.la