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Sponsorship – and in particular sports sponsorship – is now recognised throughout
Asia as a key component of successful marketing strategies. The popularity of Asian
football makes it by far the most frequently sponsored sport and the success of
football sponsorships, especially of the domestic National Leagues, is reflected in
the high sums invested by sponsors at Football Competition, CSR activities and so on.
Any sponsor’s primary goal is to increase awareness and enhance perceptions of
their brand or company. Sports sponsorships offer the ideal environment in which
to achieve that goal – by creating powerful, emotional passion between the
sport, the brand and the fans. Indeed, ‘brand emotionalisation’ and subsequent
image transfer is the third most common objective cited by sports sponsor.
For more infortmation please contact: marketing@laoff.org.la
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